What is the Local Trader Program?
The Local Trader Program is a pilot program being run across specific Australian locations, to help us learn if traders are interested in accessing our data regularly.
At Neighbourlytics we've built a business on creating data that is really valuable for town planners, but we know it’s also really really valuable for local traders, like you. More than 2,000 main streets and shopping centres across Australia access this information to support their traders. And - call us bias - but we think that number should be higher.
In recent months, we have been getting a LOT of enquiries from local traders who are looking to use our data to help them make the most of their retail locations. We also hear from local government and commercial landlords that they are looking for more ways to support their traders.
We know our data can help, but we know traders are unlikely to want to utilise our complex online visualisation tools. So we need to pilot our data with local traders, to help us develop the best tools for your needs.
Who is Neighbourlytics?
Neighbourlytics is a Melbourne-based data analytics company that creates real time lifestyle data to help make stronger, more resilient local communities. From trade area analysis, to identifying top local attractions, or mapping the hotspots of activity, our platform has over 20 tools that have been used by local governments, commercial landlords and town planners for the best part of a decade to make better local neighbourhoods.
You can find out more about us and how we work on our website, or by following us on Linkedin
Do traders have to pay?
No. Local traders do not have to pay to be part of this program.
Our model is one where the place manager - local council, landlord, or even business association, will pay a low monthly fee to set up your location, and then all the interested traders receive the local data monthly.
While traders are welcome to subscribe to the data themselves (and some traders with more than 1 location do find value in their own subscription), in the Local Trader Program, the traders receive the data results monthly, and do not pay for the data setup.
Where does the data come from?
Neighbourlytics have built a unique and sophisticated data system which creates unique geospatial data across Australia.
We are specialists in 'realtime lifestyle data'; essentially in measuring who the community is, what they value, and how they spend their time.
We do this by harnessing data that is created as people utilise local neighbourhoods. We have more than 15 data sources, and examples of the data sources that powers the Local Traders Program are:
- Mobile phone movement data: anonymised location data from 'app pings' enables us to plot the location of phones as people move through and around your location. This data is totally anonymised, there is no way for us to track an individual, or know who someone is. But by analysing the trends across a whole neighbourhood, we can show you the locations visitors come from, where is the busiest, and how the neighbourhood is different on different days or months.
- Open sourced maps: when you use online mapping systems, or tag a location in a social media app, you are helping to add information to a crowdsourced map. Essentially Google doesn't 'make' Google Maps, the map is built over time by the community using the neighbourhood and adding points of interest. We bring together many different crowdsourced maps, to build a comprehensive picture (in real time) of what exists in local neighbourhoods, and what places people interact with the most.
- Social media engagement and reviews: have you ever thought about the power of your post? Commonly people make social media comments, posts or reviews to show their support for a local place. Had a great time eating icecream on the foreshore: post a photo and tag the icecream shop. Really love your local cafe: leave a review so other people can find it. We track this digital engagement across local neighbourhoods to identify which places are the top performers, and how a place is evolving over time.
If you want to know more about our data, then check out our platform FAQs here, or get in touch with a question: [email protected]
What other data is available?
Neighbourlytics has a series of over 20 tools to help you better understand local neighbourhoods. The core questions underpinning our platform are: who is the community, where do they spend their time, and what do they love to do?
Take a look at our website for more information about our tools.
How can I make sure I can access the data?
If you find this data valuable and want to get more, click here to register your interest for more local data insights like this every month.
REGISTER HERE FOR MONTHLY DATA
Once we have more than 20% of local traders in a location registered, we’ll contact the local council to advocate that your main street is set up for monthly lifestyle reporting.
If you don’t want to wait, you can email Council yourself to let them know that you’d find this valuable.