Project overview
Grasping the values and behaviours of the local community is imperative for crafting a compelling lifestyle offer and establishing a distinctive identity in Mixed Use and Build-to-Rent projects.
The Neighbourlytics lifestyle analysis proved instrumental in discerning the amenities that drew people to the area and identifying the gaps that needed to be filled. This analysis yielded insights into amenity gaps tailored to the specific lifestyle needs of the customer base.
Drawing on global benchmarks, success stories like the Domino Sugar Factory in New York, were captured in the Neighbourlytics platform.
This enabled the team to compare and glean valuable lessons from thriving developments in the Build-to-Rent sector overseas, further enhancing the development strategy to create a lived experience that suited the local lifestyle.
