Destination planning at Chadstone shopping centre

Why do people love Chadstone - the fashion capital (aka Australia's largest shopping centre)? Turns out, it might not actually be the fashion after all...

The role shopping centres play in local life is always fascinating. As the largest floorspace in Australia, Chadstone was clearly going to dominate the lifestyle offer for the local neighbourhood. However when you look "inside" the centre, you can see the neighbourhood within the neighbourhood - just as dynamic and diverse as the outside world.

Dive a little deeper to take a look at which businesses draw people into the location - and the data shows that it's actually the restaurants.

By tracking the digital footprint of every point of interest in Australia, the Neighbourlytics platform shows that the top 3 reasons people visit Chadstone are not fashion after all but the restaurants.

Check out the Chadstone lifestyle offer yourself here (it's actually in Malvern East): https://lnkd.in/gKjFcdrS

If you want to check out this data for any location Australia-wide, create a free account and have a play around today.