Shoreline Community
How Lend Lease increased sales velocity & achieved the fastest selling residential development
The challenge
Lifestyle values in local area
The Lend Lease development team had undertaken traditional research with focus groups to get a sense of lifestyle values in the local area.
The focus groups indicated community values related to fitness. This drove investment in outdoor gym equipment as part of the amenities offering and infrastructure profile.
The solution
Nuanced set of lifestyle values
Neighbourlytics were engaged to deliver a detailed digital scan of lifestyle behaviours in the area.
The Neighbourlytics data identified a far more nuanced set of values.
The community’s focus on fitness was directly tied to outdoor experiences, connecting with nature, and enjoying public spaces - not simply addressed by outdoor gym equipment.
The impact
1. Re-orientated master plan
The Neighbourlytics insights reoriented the entire approach to the master plan towards a more place-focused approach.
Investment was redirected towards parks, walkways, and playgrounds - all interconnected - showcasing the natural landscape of the development.
2. Increased sales velocity
By deeply understanding the community values, lifestyle, and needs, it became the fastest selling development in the South East Corridor.
3. Gained insights 10x faster
The Neighbourlytics insights were delivered 10x faster than other research methods, enabling the customer to quickly make decisions on the master plan and redirect investment.
