PROJECT: Queen Victoria Markets

Project Overview

Far from being a single place, markets are a complex ecosystem of businesses, stakeholders and experiences, that are often highly connected to the surrounding neighbourhood and a key part of local life.

Market precincts typically offer different experiences offers across times of the day, week and year, making lifestyle data sets a critical analysis tool for measuring and tracking them.

The Neighbourlytics platform has played a pivotal role in informing strategies for iconic marketplaces such as Queen Victoria Market.

By delving into the intricate dynamics of this bustling marketplace, the platform has offered insights that go beyond the traditional understanding of foot traffic and sales, shedding light on community lifestyle and behaviour, preferred amenities, and the interplay between market activities and the surrounding neighbourhood.

This holistic approach ensures that strategies are not only market-centric but are intricately woven into the fabric of the broader community, enhancing the overall vitality and sustainability of these vibrant market precincts.

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