PROJECT: City of Swan, Midland revitalisation

With a rich history dating back to 1832, Midland is a crucial junction for major roads and rail services in Western Australia. Its proximity to Perth CBD and airports, coupled with forecasted population growth, positions Midland as a key commercial and residential development hub.

The City of Swan is leveraging the Neighbourlytics platform to inform strategic planning for Midland, its vibrant CBD and the region’s second-largest employment hub.

Numerous sites in the Midland city centre are under utilised and significant opportunities exist for investors and developers to undertake renewals, refurbishments, extensions or redevelopment of these sites to increase their financial return potential.

Informed by Neighbourlytics insights to understand hyper-local lifestyle and behaviour, the City of Swan is able to create and implement local activation strategies that enhance vibrancy, improve community connection and inclusivity, and attract new residents and visitors to Midland.

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