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Great community management requires a strong relationship with local stakeholders. Key local organisations are identified and mapped.
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Utilise monthly movement results to understand the visitation patterns to your neighbourhood or asset. Compare locations, or track changes over time.
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Access instant dwell mapping for any Australian suburb, to see where people spend time across a neighbourhood, and how this changes across the day and week.
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Deep dive into the demographic and household profile of the area to understand the makeup of the area. Use this to accelerate your feasibility process and and uncover new development opportunities.
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See beyond demographics by tapping into local chatter to reveal what locals love to do, how they spend their time, and how they socialise.
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Map the trends place activation over time to understand why people visit and quantify the positive impact of your placemaking project or development over time.
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Successful neighbourhoods provide a diversity of amenities to support the local needs.
Having a wide offering of local amenities provides increased opportunities to attract local people to visit and stay in the neighbourhood.
Gaps in the amenity mix may indicate areas of improvement or further investment, while strengths may show the main reasons people visit the neighbourhood.
What is the amenity mix?
Where are the amenity gaps?
What is the day time vs night time economy?
What amenities are trading on week day vs weekends?
What are the most important places and stakeholders?
Who are the true local stakeholders?
What are the most valued community groups for our community strategy?
Who influences the local community?
How can I contact them?
What might be some of the social issues in this neighbourhood?
Our system generates fine grain points of interest maps by aggregating crowdsourced data . Each place is classified using our proprietary lifestyle taxonomy to understand its role within local life.
Mobile phone movement data is harnessed monthly to plot where people spend time across a neighbourhood. Able to be filtered by time of day or week, this tool provides a sophisticated understanding of local dwell patterns across the country.
Where do people spend time?
What is the level of night time activity?
What are activity levels on weekends vs week days?
Mobile phone presence data is a vast resource for tracking the way people move through and around a neighbourhood. Careful cleaning and examining makes it possible to reveal the nuances of dwell behaviours across a neighbourhood.
Digital presence data is used to determine the ‘home’ location of visitors to the subject neighbourhood and map the surrounding suburbs that local residents visit when the leave the subject neighbourhood. This analysis is undertaken at a catchment of 5km.
Understanding where visitors to a neighbourhood come from can highlight the attractors to a neighbourhood. Understanding where residents go can highlight amenity gaps allowing you to uncover opportunities to strengthen the catchment area or development.
Where do visitors to the neighbourhood come from?
Where do residents from the neighbourhood visit?
Mobile phone presence data is a vast resource for tracking the way people move through and around a neighbourhood. Careful cleaning and examining makes it possible to reveal the nuances of visitation behaviours across a neighbourhood.
By examining the geography that can be reached within a short walk or short drive of the neighbourhood’s centre, you can understand who the people are who are likely to utilise your neighbourhood.
Understanding the age breakdown of your neighbourhood is critical to inform amenity planning. Neighbourhoods that have a higher proportion of pre-school aged children will utilise open spaces differently to those with a higher proportion of high-school aged children. Or neighbourhoods with a lower proportion of working aged residents compared to those of retirement age may rely differently on local community services.
Who are the people that are likely to utilise the neighbourhood?
What is the age breakdown?
Who can access my neighbourhood within a short walk or short drive?
What can residents easily access on foot?
Mobile phone presence data is a vast resource for tracking the way people move through and around a neighbourhood. Careful cleaning and examining makes it possible to reveal the nuances of visitation behaviours across a neighbourhood.
By examining local chatter at a neighbourhood level it is possible to gain insight into how people love to socialise, where they love to spend time, and what activities they love to spend time doing.
The way local people talk about their lives, and what they choose to post online about their experiences is a key indicator of local values.
How do people love to spend their time?
What activities do people value?
How do people socially connect?
What local places do people love?
Social media is full of chatter about the things people want their friends to know they did. This ‘bias’ reveals the shared lifestyle values across a neighbourhood in the previous 30 days.
Activity levels are determined by recording the total number of digital interactions within the neighbourhood over time.
The higher levels of digital interactions correlate with visitation and use of the neighbourhood. This month on month analysis enables a visual depiction of how the activity profile changes across a year.
How does activity change over time?
What lifestyle categories are driving activity in a neighbourhood?
Where are the opportunities to improve activation and increase visitation?
Have physical changes to the precinct, activation or economic drivers altered behaviour?
Tapping into unconventional digital sources such as ratings, reviews and social media posts, our lifestyle data can be tracked across time by plotting to velocity of digital interactions month by month.
