Actionable data insights for any place

The Neighbourlytics platform provides Urban Life insights for any location. Accelerate community and customer research, discover lifestyle trends and identify new development opportunities effortlessly.

How Property Developers and Governments use Neighbourlytics

Customer & Community Insights

What do people value?

See beyond demographics to better understand target customers to optimise place visioning, marketing strategies and development proposals. Use this to understand what people actually do and value, instead of surface level focus groups.

Answer questions like:
  • What is the persona of this place?
  • What do people value?
  • What are the popular lifestyle activities?

Visitor insights

Where do visitors come from?

Discover trade areas and uncover new destinations based on where people live, work and move around. Use this to identify the actual trade area or target market locations based on real life behaviours.

Answer questions like:
  • Which suburbs do visitors come from?
  • Which suburbs do residents visit?
  • How far are people willing to travel?
  • What do the movement patterns tell us about the lifestyle needs and amenity gaps?

Activity insights

Where do people spend time?

See where people spend time, where they don't and immediately diagnose new business opportunities you couldn't see before. Use this to fast-track leasing agreements in busy hotspots, justify investments or identify where new place strategies are needed.

Answer questions like:
  • Where are the places people spend the most time?
  • How does activity change day / night or weekday/ weekend?
  • How do the activity hotspots compare between suburbs?

Demographic & Housing Insights

Who lives here?
What are the housing trends?

Deep dive into the demographic and household profile of the area to understand the makeup of the area. Use this to accelerate your feasibility process and and uncover new development opportunities. 

Answer questions like:
  • What are the trends in rental and mortgage prices?
  • Whats the proportion of home ownership vs rental?
  • What is the family size?
  • Where are the suburbs where people live alone?
  • How do suburbs compare?

Amenities Insights

Where are the amenity opportunities and gaps?

Drill down into which places are most important, and which are missing so you can target your investment in retail, hospitality, public space, health and wellness and more. Use this to identify amenity gaps, retail strategies and marketing campaigns.

Answer questions like:

  • What are the most important places?
  • Why do people visit?
  • What are the amenity gaps?
  • What are the economic development opportunities?
  • Who are the priority community stakeholders?

Activity Trend & ESG Insights

How is urban life changing over time?

Map the trends place activation over time to understand why people visit and quantify the positive impact of your placemaking project or development over time. Use this to streamline ESG reporting or placemaking evaluation.

Answer questions like:
  • Why people visit?
  • Which activities are increasing or decreasing?
  • What is the impact of my placemaking activity over time?
  • How do I quantify the social and economic impacts of my investment in place?

One Convenient Platform

Unique people data

Proprietary people and behavioural data to give you actionable customer and location insights you can't get anywhere else.

Benchmarks and Indicators

Benchmark and compare suburbs, identify new competitive advantages and pin point development opportunities.

Discover national suburb data 

Explore and compare the way people visit, gather and move around for any suburb.

Deep-dive into hyper-local insights

Uncover lifestyle trends, customer insights and amenity needs with a 20 minute walk of any site.

Compare, benchmark and analyse neighbourhoods based on key characteristics, insights and experiences

About our data

We leverage behavioural big data to create a unique set of insights that show a social map of the city.


Point of interest and amenities data is gathered as geo-located places from map platforms such as Google Maps, HERE maps and OpenStreetMaps.
The information gathered from these sources is crowd-sourced and includes details like the place name, location, description, opening hours, and type of place. It also includes ratings and reviews, check-ins and likes.

From this we can understand the amenity mix of a location as well as how important individual places are in the neighbourhood.


Activities and behavioural data is gathered from aggregated, anonymised, cell phone location data.
Location is one of the most accurate predictors of behaviour as people vote with their feet. A number of key thresholds apply to ensure data insights are representative and aggregated.


Lifestyle data is gathered from ratings and reviews, photos and comments from sources like Google and public pages.
The types of information gathered from these sources are topic analysis from photo content, common key keywords and the time the content was posted. Neighbourlytics’ categorises this content across 80+ lifestyle categories to understand key lifestyle values and attributes.

Use cases

Build to Rent

Greenfield developments

Retail centres

Economic development

Innovation districts

Customer insights

Data in action:

Learn how customers use Neighbourlytics:

Ready to get started?

Book a demo to see how Neighbourlytics can help your business.