The Neighbourlytics platform provides Urban Life insights for any location. Accelerate community and customer research, discover lifestyle trends and identify new development opportunities effortlessly.
See beyond demographics to better understand target customers to optimise place visioning, marketing strategies and development proposals. Use this to understand what people actually do and value, instead of surface level focus groups.
Discover trade areas and uncover new destinations based on where people live, work and move around. Use this to identify the actual trade area or target market locations based on real life behaviours.
See where people spend time, where they don't and immediately diagnose new business opportunities you couldn't see before. Use this to fast-track leasing agreements in busy hotspots, justify investments or identify where new place strategies are needed.
Deep dive into the demographic and household profile of the area to understand the makeup of the area. Use this to accelerate your feasibility process and and uncover new development opportunities.
Drill down into which places are most important, and which are missing so you can target your investment in retail, hospitality, public space, health and wellness and more. Use this to identify amenity gaps, retail strategies and marketing campaigns.
Answer questions like:
Map the trends place activation over time to understand why people visit and quantify the positive impact of your placemaking project or development over time. Use this to streamline ESG reporting or placemaking evaluation.
We leverage behavioural big data to create a unique set of insights that show a social map of the city.
The information gathered from these sources is crowd-sourced and includes details like the place name, location, description, opening hours, and type of place. It also includes ratings and reviews, check-ins and likes.
From this we can understand the amenity mix of a location as well as how important individual places are in the neighbourhood.
Location is one of the most accurate predictors of behaviour as people vote with their feet. A number of key thresholds apply to ensure data insights are representative and aggregated.
The types of information gathered from these sources are topic analysis from photo content, common key keywords and the time the content was posted. Neighbourlytics’ categorises this content across 80+ lifestyle categories to understand key lifestyle values and attributes.