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Frequently Asked Questions
Who is Neighbourlytics for?
Neighbourlytics is Australia’s first big data analytics tool developed especially for citymakers, by citymakers. Whether you’re a property developer, policy-maker or asset manager, Neighbourlytics can help you understand the social life of the places you plan, create and manage.
Where does the data come from?
Neighbourlytics draws information from a range of publicly available sources, including social media platforms such as Facebook and Instagram, crowdsourcing platforms like Google and TripAdvisor, as well as information on the use of public transport and other infrastructure.
This is what’s often referred to as “big data” – the detailed information about human behaviour that is increasingly being recorded as we use digital technology for more and more of our daily tasks. Like the Census, big data is de-identified and focuses on group trends rather than the behaviour of individual people.
What kind of insights can Neighbourlytics provide me with?
Neighbourlytics tells you about the social life of neighbourhoods. This includes:
- How many people spend time in a neighbourhood
- Their demographic characteristics
- How they spend their time
- Popular places and events in the area
- What people are saying about the neighbourhood
Crucially, Neighbourlytics compares your target area with other neighbourhoods of your choice – anywhere around the world. It also operates in real time, so you can see how neighbourhood activity changes from hour to hour, from year to year, or anywhere in between.
For a clearer picture of the insights Neighbourlytics provides, contact us for a sample report
Pricing ranges from $900 for a single report to $7000 for yearly access. We can also tailor a package specifically for your needs. Find out more about our products and pricing.
How much does it cost?
Other population data sources provide information at a postcode or municipal level, which can gloss over truly localised insights. Neighbourlytics collects data from within 1km of your focus site, giving you the nuanced understanding necessary to deliver a project with real social value.
We also understand that resident population analysis misses out on a wealth of information about the people who work in, travel through, or visit a neighbourhood. With more and more of the actions we take online recording our location, Neighbourlytics harnesses geotagged data to analyse both visiting and resident populations.
Lastly, Neighbourlytics is about more than just numbers. We mine social media to find out about a neighbourhood’s character, and the aesthetic and lifestyle preferences of the people who spend time there.
How is Neighbourlytics different from other population data sources?
Neighbourlytics differs from other social media analytics services in two ways.
Firstly, it’s been developed especially for citymakers, by citymakers. We understand what kind of information you need to make smart and successful urban development decisions, and have designed Neighbourlytics with you in mind.
Secondly, unlike analytics services which are primarily designed to report on social media users’ opinions, Neighbourlytics combines sentiment analysis with detailed data on the way people move through and use physical places.
How is Neighbourlytics different from other social media analytics services?
No. The data is adjusted for younger people’s more active use of social media.
Interestingly, social media sign-ups are now relatively even across age groups. However, young people are generally more active users, checking their feeds and posting updates more often.
Will the data that comes from social media be skewed towards younger people?
Neighbourlytics is the brainchild of two urban development professionals with thirty years of combined experience working in Australia and overseas. They are supported by a team with expertise spanning data science, Smart Cities technology and product development. Find out more here.